“GATHER ON” – HOLIDAY PROGRAM
CLIENT: Anheuser-Busch
AGENCY: IN Connected Marketing
ROLE: Senior Art Director
ASSIGNMENT: Develop an innovative platform anchored in micro occasions with friends, where drinks come first, and food comes second at Walmart.
Timeframe: Holiday
Retailer: Walmart
Brands: Bud Light Platinum, Stella Artois, Stella Artois Midnight
With so many holiday entertaining occasions between Thanksgiving and New Year’s, the holiday season can seem overwhelming. AB and Walmart are coming together to inspire shoppers with food-beverage ideas that make their shopper experience more joyful by creating a holiday party gather-on-a-thon all season long – packed with ideas that inspire connectivity at every micro occasion.